MTN Nigeria Communications PLC Annual Report 2024
- Client
- MTN Nigeria Communications PLC
- Sector
- Telecommunications & Digital Services
- Project
- Annual Report 2024
- Deliverable
- Annual Report
The challenge
How do you report a year of real pressure for Nigeria’s largest network, while showing stakeholders the possibilities that still lie ahead?
For MTN Nigeria, 2024 was a year of contrasts. The subscriber base grew to a record 80.9 million and data subscribers rose by 7% to 47.7 million, yet currency devaluation and a tough macroeconomic environment placed significant pressure on the financial results.
The annual report had to speak honestly to investors, regulators and customers about that pressure, while making the operational momentum, the sustainability agenda and the strategy for recovery easy to understand across hundreds of pages of disclosure.
Our approach
We built the report around a single idea: See Possibilities. Each chapter opens with a Nigerian state and the culture that defines it, from the waterfalls of Plateau to the looms of Kwara, so the reader moves through the country MTN serves as they move through the business.
Inside, we made the numbers do the work. Key operational highlights were turned into clear tables, donut charts and comparisons across five years, while sustainability stories such as Project Zero and the PachiPanda Challenge were given room to breathe alongside the data that supports them.
The result
A report that tells the truth about a difficult year without losing sight of what comes next. Stakeholders get a clear view of performance, a navigable structure and a confident brand voice, rooted in the culture of the people MTN Nigeria serves.
Scope summary
- Editorial management
- Content development
- Design development
- Data visualisation
- Project management
- Digital and print reprography
